Luxury brand makes bank over BFCM with Forte Analytica’s email marketing service (Case study)

In the highly competitive luxury goods sector, we helped our client skyrocket their sales targets for Black Friday Cyber Monday (BFCM).

As they say, a picture is worth a thousand words:

email bfcm performance
Not bad. Not bad at all.

The challenge

Like many brands in the luxury goods industry, our client faced the colossal task of making a mark in the crowded BFCM landscape. They had just recently chosen to work with Forte Analytica for their email marketing, having watched their performance drop at the hands of their previous agency.

The solution

Forte Analytica implemented a suite of Klaviyo campaigns and flows that reinvigorated their BFCM email marketing strategy.

We segmented the customer base for targeted messaging, designed personalised content to enhance customer engagement, and automated key communications to ensure timely and effective outreach.

With the client’s account streamlined, we not only recaptured the client’s audience but also set a new benchmark for their email marketing performance.

The results

Total revenue for our client was £1,953,116.74, with £607,276.58 attributed directly to email — a notable 31.09% of the total revenue. This marked an impressive 116% surge in total revenue and an 88% increase in attributed revenue compared to the previous period, underscoring the effectiveness of their finely-tuned marketing strategy in one of the year’s most crucial retail events.

Gareth Boyd

Gareth Boyd

Gareth has been in SEO since 2003 and has been instrumental in establishing and growing businesses online, leveraging the power of SEO, strategic content development, affiliate marketing, and e-commerce.

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