Comparison website boosts visibility with digital PR (Case study)

Faced with the challenge of breaking through in a competitive market, a leading comparison website chose Forte Analytica‘s digital PR service to earn editorial links their competitors did not have and would struggle to replicate.

digital signage pr links
Selection of the campaign’s links from reactive HARO PR.

The challenge

The client was grappling with the intense competitiveness of the market in which they operated. Many of their competitors were older and had already established a strong portfolio of referring domains, citations, and brand mentions. Their efforts to rank for commercial queries were not yielding the desired results, impacting their business performance.

To address this, they chose to use our digital PR service to build the links they needed to compete.

The solution

After first conducting market research, Forte Analytica proposed several ideas for a data-driven digital PR campaign.

Within weeks of the campaign going live, Forte Analytica had secured placements in major publications, such as The Sun, NY Post, Daily Mail, Express, LADbible, among many others.

Additionally, our digital PR campaign earned our client many unlinked media mentions in trusted news publications, which further improved their brand visibility and E-E-A-T.

The results

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Growth of referring domains.

Our client ordered more than one Forte Analytica digital PR campaign, which resulted in more referring domains, improved search engine rankings, and less volatility through Google updates.

Gareth Boyd

Gareth Boyd

Gareth has been in SEO since 2003 and has been instrumental in establishing and growing businesses online, leveraging the power of SEO, strategic content development, affiliate marketing, and e-commerce.

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