Jake Boly – The art of creating authoritative reviews on That Fit Friend

Episode #16 of Forte Growth with Jake Boly, founder of That Fit Friend.

Jake Boly is not your typical SEO expert focused on building niche websites. Instead, he takes a different approach, centering his work around writing comprehensive reviews based on hands-on testing and personal experiences. It’s almost like a review site, but with a distinctive twist that sets it apart from traditional SEO strategies.

James de Lacey speaks with Jake about his review process, how he goes about conducting his tests and crafting in-depth reviews that convert. Discover the order in which he creates his content, his strategic use of quizzes, and the balance between informative content and affiliate marketing.

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Erica Fecundo

Erica Fecundo

Erica is one of Forte's assistant marketers and makes sure everything smooths seamlessly with the production of our podcast channel.

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