Episode #16 of Forte Growth with Jake Boly, founder of That Fit Friend.

Jake Boly is not your typical SEO expert focused on building niche websites. Instead, he takes a different approach, centering his work around writing comprehensive reviews based on hands-on testing and personal experiences. It’s almost like a review site, but with a distinctive twist that sets it apart from traditional SEO strategies.

James de Lacey speaks with Jake about his review process, how he goes about conducting his tests and crafting in-depth reviews that convert. Discover the order in which he creates his content, his strategic use of quizzes, and the balance between informative content and affiliate marketing.

Without saying anything more, the podcast links are below.