I’ve Used ThriveCart For 4 Years (My 2024 Review)

I’ve used ThriveCart for close to 4 years to sell my digital products. With its one-time fee of $495, ThriveCart promises to deliver value that rivals monthly subscription-based competitors like SamCart.

What sets ThriveCart apart is its robust feature set, including order bumps, upsells, and a built-in affiliate program—all designed to maximize your sales potential. 

Whether you’re a solopreneur or managing a large customer base, ThriveCart offers a seamless experience for selling digital products. 

With integrations to major payment processors like PayPal and Stripe, it’s no wonder this platform has garnered a loyal following.

In this review, I’ll dive deep into ThriveCart’s capabilities and share my personal experiences to help you determine if it’s the right fit for your business. 

ThriveCart Sales Dashboard

Pros

  • One-Time Payment: ThriveCart’s single payment of $495 avoids ongoing fees, offering significant long-term savings for budget-conscious business owners.
  • User-Friendly Interface: Intuitive drag-and-drop builder simplifies setting up order bumps and upsells, making it accessible even for non-tech-savvy users.
  • Built-In Affiliate Management: Integrated affiliate management tools allow for easy tracking and managing of commissions, complete with detailed reports and analytics to optimize strategies.
  • Multiple Payment Gateway Integrations: Supports PayPal, Stripe, and more, making it easy to start accepting payments and enhancing conversion rates with flexible payment options.
  • A/B Testing Capability: Enables split testing of checkout pages, helping identify elements that resonate best with audiences to boost conversions.
  • Automation Features: Automates repetitive tasks such as follow-ups and cart abandonment recovery, helping maintain customer engagement and recover potentially lost sales.
  • Multi-Currency Support: Facilitates global sales by supporting various currencies, expanding your customer base and enhancing international sales potential.
  • Strong Security Standards: PCI DSS-compliant platform ensures secure handling of payment information, offering peace of mind regarding transaction safety.
  • Responsive Customer Support: Efficient and supportive customer service team available for troubleshooting, allowing users to focus on business growth rather than technical issues.

Cons

  • No Built-In Email Marketing: Lacks an integrated email marketing solution, requiring users to connect third-party platforms, which may be inconvenient for those seeking an all-in-one solution.
  • Limited Page Templates: The drag-and-drop editor is easy to use, but the selection of page templates is limited, which may require extra design skills for unique customizations.
  • Restricted Multi-Currency Flexibility per Product: Does not natively support multiple currencies per product, complicating pricing for businesses with complex global sales structures.

What Is ThriveCart?

In the realm of digital commerce ThriveCart stands out as a robust shopping cart platform designed to streamline the process of selling products and services online. 

This platform acts as an online storefront where users can manage their digital products track sales and create high-converting checkout pages effortlessly. ThriveCart offers a comprehensive set of tools to boost sales and enhance customers’ purchasing experience.

The Advantages Over Other Tools

One of the standout features of ThriveCart is its billing structure which is a one-time payment. Unlike other platforms that require ongoing subscriptions ThriveCart allows you to access its full suite of features with a single payment. 

This can translate into significant savings over time especially if you’re planning to operate your business long-term. 

ThriveCart also provides order bumps upsells and downsells to increase your average transaction value. These features are designed to tempt buyers with additional products or services at strategic points during their purchase journey.

What I Like About ThriveCart

When it comes to selling digital products and services online, ThriveCart is a powerful tool with an array of features designed to boost sales and streamline the checkout process.

One of the aspects I appreciate the most is its user-friendly interface. Thanks to its intuitive drag-and-drop builder, ThriveCart makes it incredibly simple to set up and manage. 

Another feature of ThriveCart is its one-time pricing model. Unlike many competitors that require annual or monthly subscription fees, ThriveCart offers a lifetime pricing structure. 

This approach provides a sense of relief for budget-conscious entrepreneurs like myself, as it allows us to invest in a tool without worrying about recurring costs. 

Over time, this can lead to significant savings, a factor that cannot be overstated.

ThriveCart’s support for upsells, downsells, and order bumps is another key feature that enhances its value. 

These options enable me to maximize my sales by offering additional products or services to customers at the right moment. 

With these tools, I can increase the average transaction size, which eventually boosts my bottom line.

The built-in affiliate program also stands out. ThriveCart allows me to easily manage and track commissions, eliminating the need for additional software. 

This integration helps foster relationships with affiliates by providing timely payouts and clear performance data. A built-in affiliate system is an invaluable asset for any business looking to expand its reach.

Also, ThriveCart integrates seamlessly with major payment processors such as PayPal and Stripe. 

This compatibility ensures smooth and reliable transactions, enhancing customer satisfaction and trust. While limited to one currency per product, the multi-currency support still allows me to cater to international customers, expanding my business’s reach.

Features Breakdown

The Sales Funnel Builder And Pages

ThriveCart sales funnel builder for digital products

The sales funnel builder in ThriveCart provides a streamlined process for guiding customers from interest to purchase. 

Unlike traditional funnel builders which often require complex setups ThriveCart offers an intuitive interface with high-converting checkout page templates. 

This means that even if you’re unfamiliar with creating sales funnels you can easily set up a basic or advanced funnel with just a few clicks. 

Its drag-and-drop functionality ensures that adapting your message to meet specific audience needs is straightforward. 

This is particularly useful for professionals who need to frequently update content or offers to remain relevant in a rapidly evolving market.

Design Editor

ThriveCart checkout and design templates

The design editor in ThriveCart has undergone recent upgrades making it more user-friendly and versatile. 

With its drag-and-drop page editor you can tailor the checkout process to reflect your brand aesthetics without extensive tech skills. 

This customization is a game-changer for businesses that require a unique touch to stand out in the competitive health and fitness industry. 

The editor allows you to effortlessly add or rearrange elements such as testimonials certification badges and custom color schemes aligning with your brand image and boosting customer trust.

1-Click Upsells, Downsells, and Order Bumps

ThriveCart funnel builder upsells, downsells

ThriveCart’s ability to employ one-click upsells, downsells, and order bumps adds substantial value by increasing average order values without disrupting the buying flow. 

These features are particularly relevant in health and fitness, where bundling services like personalized meal plans with workout routines can drive additional revenue. 

With a single click, customers can add relevant products or services, increasing potential profits significantly. 

This seamless feature is an excellent way to offer complimentary packages or premium upgrades at the point of purchase.

With upsells and downsells ThriveCart empowers you to present additional offers right at the checkout stage. 

For example a customer purchasing a fitness e-book might be offered a discounted consultation session as an upsell or a shorter introductory session as a downsell if they decline the upsell. 

This strategic presentation of offers ensures that no sales opportunity goes unaddressed and can effectively cater to varying budget levels of customers.

Bump Offers

ThiveCart bump offers

Bump offers act as subtle yet impactful additions during the initial purchase phase. ThriveCart allows you to insert low-cost add-ons that complement the primary product seamlessly. 

For a fitness entrepreneur this could be an additional smoothie recipe book provided alongside a diet plan. 

Hedge your bets on these smaller increments to enhance overall revenue as they require minimal persuasion and are often impulse additions courtesy of their small ticket size.

A/B Testing

ThriveCart’s A/B testing functionality is a crucial asset in refining your sales strategy. By testing different versions of checkout pages or product descriptions you can pinpoint which elements most effectively convert visitors. 

In any niche where trends and consumer preferences shift rapidly this ability to test and adapt ensures your strategies remain optimally aligned with market demands.

Built-in Affiliate Program

ThriveCart affiliate program

ThriveCart integrates a built-in affiliate program which is extremely beneficial for health and fitness professionals looking to expand their reach. 

By allowing other fitness enthusiasts and influencers to promote your products, you increase visibility and drive sales through trusted voices within the community. 

The platform simplifies affiliate management offering intuitive tracking and commission payout options that help maintain a robust and motivated affiliate network.

Subscriptions

Managing recurring billing for subscription-based services such as monthly workout plans or nutritional coaching becomes hassle-free with ThriveCart. 

The platform supports various billing strategies enabling you to offer subscriptions that fit the financial capabilities of your audience. 

This feature ensures a steady revenue stream and enhances customer retention by providing convenience and flexibility catering to the growing demand for periodic health and fitness services.

These standout features make ThriveCart a compelling choice for health and fitness businesses intent on optimizing their sales process and maximizing revenue potential.

The flexibility and efficiency provided by this platform align perfectly with the needs of dynamic markets and evolving consumer expectations.

Integrations

Seamlessly Connecting Payment Gateways

ThriveCart integrations

From my experience, ThriveCart excels in payment gateway integration, making it a breeze to accommodate diverse consumer preferences. 

Whether your customers are inclined to use credit cards like Visa or prefer trusted services like PayPal, ThriveCart ensures a smooth transactional process for every purchase. 

This is crucial in maintaining a positive customer experience and maximizing conversion rates.

I find that the inclusion of options like Apple Pay and Google Pay further enhances its appeal to smartphone users, which is increasingly important as more health enthusiasts prefer mobile transactions.

Email Marketing Providers

Integrating email marketing tools with ThriveCart is straightforward, which is essential for nurturing relationships with your audience. 

Services like Mailchimp, AWeber, and ConvertKit can be easily linked, allowing you to send newsletters, promotions, and personalized offers without a hitch. 

This connection ensures that your fitness clients remain engaged and informed about new workshops or fitness plans you may offer. 

I appreciate how ThriveCart facilitates automated follow-ups—a feature that can help recapture the attention of individuals who’ve abandoned their carts, potentially turning lost sales into conversions.

Online Course Platforms/Membership Platforms

ThriveCart’s integration with online course and membership platforms is particularly beneficial for fitness educators and trainers who offer digital programs. 

ThriveCart Learn, for example, is a robust tool for course creators, allowing you to sell multiple courses as bundles and manage membership access. 

This integration means you can provide a seamless learning experience for your clients, complete with quizzes and progress tracking. 

Hosting your content on reliable platforms like Vimeo or YouTube ensures that your educational materials are accessible and engaging. 

This streamlined process means less hassle managing multiple platforms and more time focusing on delivering valuable content.

Webinar Platforms

For fitness professionals who engage their audience through webinars, ThriveCart effortlessly integrates with popular platforms such as Zoom or GoToWebinar. 

Syncing registration and payment processes directly with your webinar platform simplifies organization and participant flow. 

This integration reduces administrative tasks and ensures that hosting live online events is stress-free. 

Through my experience, this proves invaluable in maintaining professional relationships and providing live, interactive educational opportunities.

Fulfillment Services

ThriveCart’s collaboration with fulfillment services ensures that both physical and digital products reach your customers efficiently. 

For entrepreneurs selling ebooks, merchandise, or equipment, integrating with reliable fulfillment services can significantly ease logistical burdens. 

They handle inventory and shipping while you focus on what you do best—engaging with your clients and crafting impactful health solutions. 

This compatibility is beneficial when scaling your business without becoming overwhelmed by back-end operations.

Notifications and Sync

An integral part of effective business management is staying informed about transactions and updates in real-time. 

With ThriveCart’s notification and sync capabilities, you can receive timely alerts on sales and pending orders. 

This transparency allows you to monitor business performance and address issues promptly, ensuring that nothing slips through the cracks. 

Syncing with platforms like Google Sheets or Zapier further optimizes your workflow by automating routine tasks and maintaining organized records. 

For businesses where client interactions and sales data are vital, such synchronization tools are indispensable in fostering growth and efficiency.

ThriveCart Learn

ThriveCart Learn

ThriveCart Learn transforms ThriveCart from just a checkout solution into a full-fledged online course platform.

This addition is particularly appealing as it doesn’t just streamline the selling process but also supports the complete delivery of educational content.

Courses (Learn and Learn+)

ThriveCart Learn courses

With ThriveCart Learn, you can create and deliver courses directly to your audience, making it a perfect fit for health professionals who want to share their expertise through structured content.

Learn comes with essential features that support course creation and delivery, ensuring that you can focus on developing compelling content rather than dealing with technical hurdles.

ThriveCart Learn+ ups the ante by offering even more advanced features, perfect for those looking to get a bit more out of their course offerings.

With Learn+, you have access to enhanced tools for creating engaging and interactive courses. It brings additional functionalities to the table like more in-depth analytics and advanced design options, which can be critical for tailoring your content to fit your audience’s needs.

I find this useful when analyzing how different modules of my products resonate with students, allowing for ongoing improvement based on real data.

Both Learn and Learn+ integrate seamlessly with ThriveCart’s existing sales and checkout systems, allowing you to manage everything from a single platform. 

The integration ensures that whether it’s a new registrant purchasing access to a new fitness module or an existing customer returning to buy another course, the process is smooth and streamlined. 

This connectivity between sales and content delivery is key for maintaining a consistent customer experience, which is crucial for fostering long-term relationships within the health and fitness community.

ThriveCart Pricing and Plans: Is ThriveCart Worth the Investment?

ThriveCart offers a compelling proposition with its one-time pricing model. It may seem like a hefty initial investment at $495 for a standard license or $690 for the Pro version. 

Yet, when compared to competitors that charge monthly fees ranging from $30 to $299, the long-term savings with ThriveCart are clear.

ThriveCart’s pricing is appealing for both solopreneurs and small businesses, providing lifetime access to its robust features without recurring costs. 

This approach is particularly beneficial for those just starting, where keeping overheads low is crucial. The Pro version adds even more capabilities, such as advanced reporting and autoresponder integrations, at a reasonable additional fee.

I find the lifetime access, which includes updates and customer support, significantly valuable. 

Many platforms aim to lock us into costly monthly subscriptions, but ThriveCart’s strategy eliminates the stress of ongoing payments. 

It allows professionals to focus on expanding their offerings without the constant worry of accruing software costs.

Also, the ability to customize payment plans—including subscriptions, onetime payments, and split payments—offers the flexibility we need to cater to diverse client preferences. 

This feature is invaluable in a fitness setting, where clients may prefer different payment schedules or structures for their memberships or class packages.

Some may argue that the upfront cost is a barrier. But, for anyone serious about growing their business, the savings quickly add up when considering the absence of monthly fees. 

Plus, with ThriveCart’s capability to increase sales through order bumps and upsells, it practically pays for itself over time.

ThriveCart Alternatives

Shopify

Shopify is a comprehensive e-commerce platform, primarily designed for physical products, offering an all-in-one solution that includes hosting and domain registration. 

A fantastic choice if selling tangible goods, Shopify’s ease of use and vast app store make it a viable contender for health merchandise.

On the flip side, ThriveCart is great at handling digital products and services. It’s particularly advantageous when you want to guide potential clients smoothly through a sales funnel. 

ThriveCart’s specialty lies in its ability to optimize the buying experience with features like order bumps, one-click upsells, and high-converting checkout pages. 

For a anyone selling online courses or digital products, these tools can substantially boost revenue.

If your business prioritizes a visually appealing storefront with robust physical product offerings, Shopify might be your go-to. 

But, if maximizing digital sales with a lifetime cost-effective solution is your objective, ThriveCart presents a compelling alternative.

SendOwl

SendOwl provides a streamlined and cost-effective option for those entering the digital sales market. But, it can feel limited over time, especially if you’re aiming to scale your offerings with features like advanced affiliate marketing and sales optimization tools.

ThriveCart, in contrast, positions itself as a powerhouse for established entrepreneurs looking to maximize digital sales through efficient checkout processes.

While SendOwl charges monthly and can escalate in cost as you require more advanced features, ThriveCart’s one-time fee is potentially much more economical in the long haul. 

It lets you enjoy its extensive feature set without recurring fees, which can be ideal for permanently integrating this tool into your business.

The choice between the two hinges on your business needs. If you’re starting or on a tight budget, SendOwl’s simplicity and low initial investment might suit you. 

Yet for anyone serious about long-term growth and robust features, ThriveCart’s offerings, such as its integrated affiliate marketing system, make it a worthwhile consideration.

LearnDash + WooCommerce

Merging ThriveCart with LearnDash and WooCommerce brings an intriguing proposition. LearnDash, recognized for its powerful LMS (Learning Management System) capabilities, seamlessly facilitates course creation and delivery.

Pairing LearnDash with WooCommerce typically caters to more technical-savvy users, requiring setup and ongoing management of two platforms. 

While versatile, this combination can be cumbersome without experience in managing WordPress plugins and configurations.

Here’s where ThriveCart distinguishes itself. It offers a simplified, straightforward solution, particularly with its ThriveCart Learn feature. 

This built-in functionality requires little to no technical expertise, allowing fitness instructors to create, sell, and manage courses effortlessly. 

It integrates neatly with ThriveCart’s checkout process, streamlining sales and reducing the friction typical of multi-platform solutions.

Frequently Asked ThriveCart Questions

How Does ThriveCart Handle Payments?

ThriveCart integrates seamlessly with major payment processors like PayPal and Stripe. This allows businesses to offer various payment options to consumers, including one-time payments and subscriptions. 

It’s designed to accommodate different currencies, which is crucial for international sales, although it doesn’t support multiple currencies per product.

Is ThriveCart Suitable for Small Businesses?

Yes, ThriveCart is an excellent option for small businesses, especially those in the health and fitness sector. Its one-time fee structure helps manage costs without the burden of monthly subscriptions, making it a long-term cost-effective solution. 

The platform also offers valuable tools like A/B testing and automation to aid in growth.

Can I Integrate ThriveCart With Other Platforms?

Certainly, ThriveCart provides seamless integration with numerous platforms. For email marketing, it connects with tools like Mailchimp and AWeber. 

It also integrates with online course platforms, such as ThriveLearn, which is particularly advantageous for fitness educators looking to offer courses to their audience.

How Does ThriveCart’s One-Time Fee Work?

ThriveCart operates on a one-time fee model, meaning you pay once for lifetime access to its features. 

The standard license costs $495, with an optional Pro upgrade available for $690, which adds advanced features. This setup is advantageous for businesses that prefer avoiding monthly fees, but the upfront cost might be a hurdle for some startups.

Is ThriveCart Secure?

Security is a priority for ThriveCart, and it’s compliant with PCI DSS standards, ensuring that customer payment information is handled safely. 

This compliance provides peace of mind for businesses and their customers, making it a reliable option for handling transactions online.

Summary

ThriveCart is a robust shopping cart solution, particularly for digital entrepreneurs and those in the health and fitness industry. While its one-time fee might be a hurdle for some, the long-term savings and extensive features make it a compelling choice. 

The platform excels with its user-friendly interface, strong affiliate management, and seamless payment integrations. Though it lacks a built-in email marketing tool and sports a somewhat dated design, its strengths in sales optimization and customer support are undeniable.

James de Lacey

James de Lacey

James de Lacey is the host of Forte Growth Podcast, on the side of building Sweet Science of Fighting and Lift Big Eat Big, both successful in their respective industries.

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